We are a local print and embroidery shop focused on providing quality custom apparel service in a timely manner. We place a premium on quality artwork and personal service, and because of our size, our customers can communicate directly with the people who will be embellishing their items.


The Mark-It started as a kiosk in the Valley Mall in the mid-1990’s before moving to a nearby storefront location several years later. In 2002, the shop moved to the Deyerle Avenue shopping center. In late 2010, current owner Susie Diehl purchased the business and in June 2011, Jeff Guinn became a partner. At the end of 2011, The Mark-It moved into a newly renovated space on Deyerle Avenue. In the summer of 2015, The Mark-It picked up shop and moved to downtown Harrisonburg where it currently operates.


  Jeff Guinn (Owner/Manager)
Jeff is a graduate of Spotswood High School and James Madison University, where he acquired a BFA degree with a concentration in graphic design. He has 10+ years of apparel design experience, including having worked for the international streetwear brand Blac Label Premium. In his spare time he enjoys creating art, watching live music, and exploring the outdoors with his wife, Emily Lively Guinn, and their daughter, Afton.

  Susie Diehl (Owner/Embroiderer)
Susie is an Augusta County native and a graduate of Virginia Tech. She and her husband, Marty, live on a farm near Cross Keys with their three children: Logan, Seth, and Kelsi.

Edwin Ayala (Printer)
Edwin is from El Salvador and moved to the US when he was 7 years old. He has worked for The Mark-It for more than 10 years. He likes playing soccer, watching movies, and working on computers. He is married to Vicky Ayala, and they have one son, Noah.